In Do the Right Things – Evaluating and Selecting Ideas and Projects in Innovation, I present a selection of comic strips combined with explanatory texts that highlight key aspects of the innovation decision-making process.
The book is now available on the Amazon Kindle Store. It is the same edition used as a reflective tool in the Master’s program in Industrial Management and Innovation at Uppsala University.
Successful innovation requires not only “doing the things right” but also “doing the right things”. However, selecting the right ideas and projects seems to be much more difficult than just an exercise of optimization. The fact is that unexpected events will occur, innovative ideas are often ambiguous or we lack necessary information about them, people are constantly driving new ideas, and project leaders prioritize their own projects beyond what would be beneficial for the overall corporate portfolio. How could we manage a selection and evaluation process that is affected by an uncertain and fuzzy reality and people´s non-rational behaviour?
